During Recep Tayyip Erdogan's historic visit to the UAE, the campaign focused on several key interlocutors and media messages. Firstly, it was highlighted that this visit marked an important milestone as it was Erdogan's first official visit after being elected as President of Turkey. This emphasizes the significance placed on strengthening ties between the two nations. The campaign also emphasized the objective of enhancing the strategic partnership that binds the UAE and Turkey. Both countries aimed to converge their visions on regional and global issues, recognizing the importance of unity in tackling common challenges and promoting stability. The emphasis was on fostering cooperation and dialogue to achieve shared goals and serve the common interests of both nations. Another crucial aspect highlighted during the campaign was the rapid development of economic and investment relations between the UAE and Turkey. By deepening these ties, both countries sought to leverage each other's strengths and contribute to their respective economic growth. This emphasis on economic showcased the commitment of both nations towards creating mutually beneficial collaboration opportunities for trade, investment, and joint ventures